4 AREAS TO MAXIMIZE ON FOR GREAT CONTENT MARKETING
Online attention competition is heating up, and advertisers must find ways to reach their audiences as appropriate and targeted as possible. Content marketing, as we know, has been one of Dubai's top ways to meet their online audiences. Isn't it time we really started paying attention and getting it right?
So here are four main factors that can significantly improve content marketing.
Video is royal
Whether live streaming or filmed, video will be one of the year's top content formats. In 2016, Snapchat and Facebook Live took the internet by storm. But not only live streaming was successful or would succeed in 2017, but also daily recorded videos.
Why? Why? Since video works. Studies have found that by providing a connection to a video in your emails, you can increase your conversions by 200-300%. Or, if you have a video on your landing page, up to 80% more conversions could start. People are simply much more likely to act after seeing a video that involves interaction, including sharing and commenting.
Video marketing will be massive in 2017, particularly on social media, so we're also likely to see more companies and advertisers making more videos for their websites and social accounts, as well as using streaming platforms for a new way to reach their audiences.
Marketing influencer
As more and more influencers surface on social media and online world in general, it is easier for advertisers to use them for advertising purposes. It's why influencer marketing was a hugely successful practice in 2016 and looks certainly dominating in 2017.
Influencer marketing is a great way to promote your content, since it will help reach a far wider target audience. As social media helps more individuals than ever become influencers in all sorts of niches and sectors, advertisers and companies find it much easier to communicate with influencers. To find influencers, first look at your own followers list to discover any possible influencers already following you.
This year, not only is video doing very well, other forms of visual content have becoming more popular. Use as many visuals as possible in your content, including photos and infographics. Ideally, consider making your own instead of using stock images as it will help you stand out from the crowd and draw more interest from your audience.
And with written content, you must use as much imagery as possible to break it up and make it more accessible and engaging for your audience. Visual content also works well on social media, so develop a strategy to publish more photos, GIFs and other videos to help improve interaction, clicks and traffic.
Webinars and webinars
The online course industry has grown quietly, but very rapidly, into a massive $100 billion industry. Webinars and online courses are highly popular this year.
You can give your audience the ultimate value with a webinar or online course: teach them something new quickly but efficiently. Think of something you know very well and find your audience's most fascinating angle. You can then use one of a plethora of tools to put together your course and set up payment for it.
You can host it on your website and use your platforms, email list, and website to promote it. Not only are online courses a perfect way to diversify your content in 2017, they can become an extra revenue source for you.
